
⭐⭐⭐⭐⭐ Trusted by 23,400+ Customers
Stay Luminous All Day
Featuring Ceramides and Hyaluronic Acid, this serum helps maintain the skin’s natural moisture barrier while enhancing the look smoother, more luminous complexion.With gentle yet effective ingredients, skin looks more radiant and balanced with regular use.
30 day money back guarantee






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NO RESULTS = REFUND
Our Glow Guarantee: Results in 30 Days or Your Money Back.
Use Anua Niacinamide 10% + TXA 4% Serum consistently for 30 days and watch your skin transform — dark spots soften, redness calms, and your complexion takes on that coveted glass-skin glow. If you don’t notice a difference, just reach out to support@femipure.com and we’ll refund you in full.
🌸 50,000+ happy customers can’t be wrong · ⭐ 4.9/5 average rating
Glow. Even. Ultimate.
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GENTLE YET EFFECTIVE
A powerful trio of active ingredients - Niacinamide, Tranexamic Acid, and Arbutin - targets specific skin concerns and gives flawless skin
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NATURE-DRIVEN PINK COLOR FROM VITAMIN B
10% Niacinamide (Vitamin B), helps improve skin clarity and balance
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GENTLE SERUM FOR EVERYDAY USE
The non-greasy, watery, and lightweight texture is easily absorbed and makes it a perfect addition to your skincare regimen

Turn Skincare Into a Daily Ritual
For best results, apply this serum both AM & PM as part of your everyday routine. At night, it works with your skin’s natural recovery process; in the morning, it preps your complexion for the day ahead. Should sensitivity occur, simply take a break and restart gently.
☀️ To keep your glow protected, always apply SPF 30+ sunscreen during the day — it’s the perfect partner to your serum.
Powerful Trio Of Ingredients
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10% Niacinamide
It helps improve the appearance of clearer, more balanced skin, as well as smoothness.※Limited to the characteristics of the ingredients.
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4% TXA
This ingredient helps skin looks more radiant and balanced.
※ Limited to the characteristics of the ingredients. -
2% Arbutin
This gentle ingredient helps improve the appearance of skin clarity and balance, while subtly encouraging the skin’s natural radiance with regular use.
※ Limited to the characteristics of the ingredients

From Dull to Radiant: Your Skin’s 2-Week Transformation
Tired of stubborn dark spots and uneven tone? Our Niacinamide 10% + TXA 4% Serum is proven to deliver real results you can see in the mirror. After 2 weeks of consistent use, participants noticed their skin becoming visibly clearer, smoother, and more radiant — as if their natural glow had been restored.
This gentle yet powerful blend of Niacinamide, Tranexamic Acid, Arbutin, and Hyaluronic Acid works together to improve clarity, reduce pigmentation, and enhance overall luminosity without irritation. Day by day, your skin looks more even, hydrated, and full of life.
Real results. Real confidence. In just 14 days.
Clearer, Brighter Skin for 50,000+ Happy Customers (and Counting)!
❓ Frequently Asked Questions
What skin concerns does this serum target?
It’s formulated to improve skin clarity, fade dark spots, calm redness, and even out overall skin tone.
How long before I see results?
Many users notice visible improvements in as little as 2 weeks with consistent daily use, but full results may take 4–6 weeks.
Can I use this serum every day?
Yes! It’s gentle enough for daily AM & PM use. If you have sensitive skin, start with once a day and build up gradually.
Do I need to use sunscreen with it?
Absolutely. Because this serum helps brighten and fade pigmentation, it’s important to use SPF 30+ during the day to protect your results.
Is it suitable for sensitive or acne-prone skin?
Yes — the lightweight, fragrance-free formula is designed to minimize irritation and works well for sensitive and acne-prone skin types.
Can I combine it with other actives like Vitamin C or Retinol?
Yes. It layers well with Vitamin C and Retinol, but we recommend introducing them slowly and patch testing to avoid irritation.
What are the key ingredients and their benefits?
10% Niacinamide: reduces redness, smooths pores, strengthens barrier.
4% Tranexamic Acid: fades dark spots and pigmentation.
Arbutin + Vitamin C derivative: brightens and prevents new discoloration.
Hyaluronic Acid + Ceramide: hydrates and reinforces skin barrier.
Is it vegan and cruelty-free?
Yes, the serum is vegan-friendly and not tested on animals.
Will it feel sticky or heavy on my skin?
No — the texture is ultra-lightweight, fast-absorbing, and leaves a smooth, non-greasy finish that layers perfectly under makeup.
What if I don’t see results after 30 days?
We stand by our formula. If you don’t notice an improvement in brightness, clarity, or overall skin balance after 30 days, you’re covered by our 30-Day Glow Guarantee — love it or your money back.